Clarus in latin translates to “clear”.
While working at the multi-national, landlord-centric brokerage firms, Clarefield’s founding partners sought greener pastures, and greater independence from management in order to service their clients. The Latin / Viking names of Clare and Claire are derived from clarus; the imagery of an unblemished green, clear field lead to the name Clarefield, and brought to life the independent, fiduciary advisory roles desired by the founding partners.
The simple representation of a blue sky above a green, clear field evoked a calmness and unburdened peace of mind for the Clarefield founding partners. We hope our clients feel the same peace of mind knowing Clarefield is providing independent, fiduciary advice.